Chesapeake Global Advisors specializes in collection, management of data, using the data to generate customized report data for clients to make well informed decisions. Chesapeake offers world-class consulting services to an array of clients, regardless of region or industry sector. In analyzing their unique industry, market and performance. Chesapeake provides facts, expertise and insights. Their independent, data-driven approach yields results in any industry- global or domestic. We helped Chesapeake connect with their target market digitally through a clean and professional digital presence that is direct.
We drew inspiration from the name and wanted to show the global reach of the company and the companies they help, while also paying homage to where they are based. The logo-mark therefore uses the globe to show the worldwide reach and the water to represent the Chesapeake Bay as well represent their mission to help organizations navigate what can sometimes be treacherous business waters. We chose to use a bright yellow and bold blue as the main colors in the palette to again give a nod to water and sun.
Right from the first consultation we had with them, a recurring theme was how they sought to guide businesses through risky waters and so we wove this through the identity into the website as well by using an illustration of the kraken to represent business that businesses may need the guiding hand from Chesapeake Global Advisors.